so Zayda Steel just signed with AEW and made her debut on Collision, but she lost to Marina Shafir.
Certainly a debut worth noting, but lets not forget the optics here. AEW is still building its reputation among mainstream audiences, and having new talent join at such an early stage sets certain expectationsexpectations that perhaps arent fully met with a loss on their first attempt. That being said, every journey starts somewhere. The match itself sounds like it had potential; its just the outcome that might be concerning for some investors or casual fans looking to get into AEW. Well have to see if Zayda Steel can turn this around and bring more positive attention to herselfand by extensionthe company. After all, stability is key when youre trying to grow a brand.
Warmly,
Karen M. Whitmore
HOA Board | PTA Treasurer | ~Wine Mom~