Valve has invested a huge amount of resources in order to not become dependant on Microsoft.
Think about it. Steam has a 70% market share when it comes to PC games, but most of their games used to run only on Windows. This means Steam had a HUGE business going, but it all depended on a third party (Microsoft) for their customers to run their licensed games.
If Microsoft were to play a Google/Apple style scheme and make it so only official app stores were supported by their Operating Systems, Steam would be in trouble. If Microsoft released their own games store and actively tried to hinder third party stores, Steam would be in trouble. The people at Valve is smart and they know this. The best way to survive long term is to ensure they don't depend on Microsoft playing ball forever, therefore they NEED their product to run on different Operating Systems just in case.
They have been buying studios in spades for a while now in order to fuel their library and they are already experimenting by licensing the Xbox brand to third party hardware manufacturers. It is obvious they are extremely serious about their strategical change of pace.
Our they trying to take the same approach to Windows? Allow companies to build the hardware then use their software?
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